Which one of the followings is not a stage in a consumer’s decision making journey?
A: need recognition
B: information search
C: evaluate alternatives
D: problem solving
E: post-purchase evaluation
A: need recognition
B: information search
C: evaluate alternatives
D: problem solving
E: post-purchase evaluation
举一反三
- The order of the stages in the typical consumer decision-making process is: need/want recognition; information search; evaluation of options; purchase; post-purchase evaluation.
- in purchasing process is indispensible for a consumer in order to match his consumption demands to his purchasing power. A: collecting information B: purchase decision C: comparing price D: post-purchase evaluation
- One assumption of rational decision making is that the decision maker is not aware of all possible alternatives and consequences.
- Once the alternatives to solving a problem have been identified, the next step in the decision-making process is selecting one of these alternatives.
- Which one of the followings is not the information that a poster should include?