What is/are the function(s)/purpose(s) of developing new products?
A: To replace the old ones
B: To lengthen the product line
C: To enrich the product mix
D: All the others
A: To replace the old ones
B: To lengthen the product line
C: To enrich the product mix
D: All the others
举一反三
- The difference between the product line and the product mix is the product mix is the combination of all the product lines. (<br/>)
- What are the purpose of product promotion ( )? A: To increase sales of products B: To differentiate the product from the competitor’s product C: To stimulate demand for a product D: To provide information about the features and uses of the product
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- What will determine that people will continue to use the product A: The product’s own worth. B: The product’s design. C: The product’s advertising. D: The product’s price.