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  • 2022-06-06
    Marketers should find out ()customers want
    A: what
    B: which
    C: that
    D: with
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    举一反三

    • What is your objective on Gear Up Gear 1: Customers? A: Find out how many customers there are for your innovation B: Find out the customer’s “pain” or problem C: Find out how much of a price discount the Late Majority customers want before they will buy D: Find out which competitor’s products the customers are comparing with your innovation E: Find out how long it will take for your innovation to reach “Main Street”
    • Which of the following is NOT what marketers at the attention stage should focus on?( ) A: Letting customers know that they need a product B: Motivating customers to buy C: Informing customers that the company exists D: Raising customer awareness of the product
    • 5. Which of the following is NOT what marketers at the attention stage should focus on?
    • Marketing is concerned with what customers want and it should guide what is produced and offered.
    • What does the professor mean when he says this A: Marketers could only create products instead of demands. B: Marketers should create the proper market for their products. C: Marketers can influence customers’ demands. D: Marketers are dominated by the customers.

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