• 2022-06-19
    cover non-customer grouping as well, such as voter markets, or labor markets, and donor markets.
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      Which of the following best defines market segmentation A: The identification of customers with common characteristics and needs B: The identification of customers with heterogeneous characteristics and needs C: The grouping of customers with different characteristics D: The process of reducing large markets into smaller markets without regard to customer characteristics E: The process of identifying the various markets that comprise an industry without regard to customer characteristics

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      International commodity markets, labor m...nomic globalization.

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      Markets made up of buyers with diverse needs are said to be target markets.

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      There is much more emphasis on personal selling in the consumer markets than in the B2B markets.

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      Institutional markets are distinguished from other business markets by _________.