A: Lifestyle
B: Personality
C: Gender
D: Age
举一反三
- In psychographic segmentation,markets usually divided buyers into different groups on the basis of () A: Lifestyle B: Personality C: Gende D: Age
- In psychographic segmentation,markets usually divided buyers into different groups on the basis of ()
- Demographic segmentation is usually divided the market into groups on the basis the variables such as ().
- In behavioural segmentation,buyers are divided into groups based on ().
- Which of the following statements are correct？（ ） A: Psychographic segmentation variables include consumer lifestyles. B: Psychographic segmentation variables include consumer brand loyalty. C: Psychographic segmentation variables include consumer personality attributes. D: Psychographic segmentation variables include consumer's benefit expectations of a product.
内容
- 0
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? A: geographic segmentation B: benefit segmentation C: occasion segmentation D: demographic segmentation
- 1
Consumers can also be grouped according to their psychographic features like lifestyle, personality, values and attitudes to life.? 正确|错误
- 2
Market segmentation is not to classify products, but to classify customer groups with different needs for the same product.
- 3
There are 4 types of market segmentation which are most commonly used. They are _______. A: demographic segmentation B: behavioral segmentation C: psychographic segmentation D: geographic segmentation
- 4
The results from the focus groups in the markets tell them that they need to target a lower age group.