Market segmentation is not to classify products, but to classify customer groups with different needs for the same product.
举一反三
- Why is it important or helpful to classify materials into different groups as wehave done in this chapter?
- A unique selling proposition is a feature of a product that____.( ) A: satisfies customer needs B: makes it different from other similar products C: attracts consumers in the market D: is highlighted in advertisements
- Market segmentation is dividing the large market into small groups based on ( ). A: Same age B: Same income C: Common interests D: Shared characteristics
- Hotel ratings are often used to classify hotels according to their quality. There is a same rating scheme used by different organizations around the world.
- 市场细分的前提是（ ）。 The premise of market segmentation is ( ). A: 顾客需求的差异性Differences in customer needs B: 竞争激烈Competition is fierce C: 企业面对卖方市场Enterprises face the seller's market D: 产品的同质性The homogeneity of the product