_________ is the benefit that a customer will get from a product or service in comparison with its cost. This benefit might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else.
A: Customer satisfaction
B: Customer loyalty
C: Customer value
D: Customer retention
A: Customer satisfaction
B: Customer loyalty
C: Customer value
D: Customer retention
举一反三
- 中国大学MOOC: _________ is the benefit that a customer will get from a product or service in comparison with its cost. This benefit might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else.
- The costs of _______ are much lower than the costs of recruiting new customers. A: customer satisfaction B: customer loyalty C: customer value D: customer retention
- Quality is achieved when （）. A: the requirements have been met B: customer expectations have been exceeded C: the customer indicates acceptance of the product or service D: the customer stops asking for additional features
- ( ) is NOT one of the core components of 4P theory of marketing. A: The product or service that the customer obtains B: How much the customer pays for the product C: How the product is distributed to the customer D: How to communicate with the customer
- A company's ________ includes all the experiences the customer will have on the way to obtaining and using the offering. A: value proposition B: value delivery system C: customer-value analysis D: total customer benefit E: total customer cost