Penetration pricing is aimed at creating the image of a high-quality, distinctive product.
举一反三
- Prestige pricing sets prices artificially high to foster the impression of a high-quality product.
- In the initial stage of the product life cycle, the pricing strategy that sets high product prices in order to maximize profits is called the penetration pricing strategy.
- New product pricing strategies contain skimming pricing, penetration pricing and neutral pricing strategies. (<br/>)
- 7.2 In<br/>the initial stage of product life cycle,we call the pricing<br/>strategy that sets high product prices in order to maximize profits as___?() A: satisfactory<br/>pricing strategy B: penetration<br/>pricing strategy C: skimming<br/>pricing strategy D: psychological<br/>pricing strategy
- A luxury product which is high quality and expensive is a(n) _____ product. A: downmarket B: upmarket C: middle-market D: mass market