• 2022-05-29
    pricing: a pricing approach that considers the psychology of prices and not simply the economics; the price is used to say something about the product.
  • Psychological

    内容

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      A company set it's the price of a product as $1.99 than $2. This reflect they adopt ( ) . A: Integer Pricing B: Mantissa pricing C: Prestige pricing D: Product-form pricing

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      Prestige pricing sets prices artificially high to foster the impression of a high-quality product.

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      Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing

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      7.2 In<br/>the initial stage of product life cycle,we call the pricing<br/>strategy that sets high product prices in order to maximize profits as___?() A: satisfactory<br/>pricing strategy B: penetration<br/>pricing strategy C: skimming<br/>pricing strategy D: psychological<br/>pricing strategy

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      Which of the following pricing strategies would likely be used in a market where no other competitive products are available ?() A: cost-based pricing B: penetration pricing C: predatory pricing D: price skimming E: defensive pricing