举一反三
- A prevalent criticism about BCG Matrix is that market growth is not the only indicator for attractiveness of a market, and high market share is not the only success factor.
- The market segment profile is ___________.
- Market _________ means one company's percentage of the total sales in that product's market. A: segment B: section C: share D: division
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning.
- This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation
内容
- 0
Program segment means
- 1
The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- 2
The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- 3
If the actual price were below the equilibrium price in the market for bread, a: A: surplus would develop that cannot be eliminated over time. B: shortage would develop, which market forces would eliminate over time. C: surplus would develop, which market forces would eliminate over time. D: shortage would develop, which market forces would tend to exacerbate.
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From an operations perspective, market segmentation is important because A: Order qualifiers may differ by customer segment B: Both order winners and qualifiers may differ by customer segment C: Market segmentation is not relevant to operations D: Order winners may differ by customer segment