A: product or service
B: Market
C: consumer
D: competitive
举一反三
- “The marketing department looks after market research, product creation and advertising campaigns.” The Chinese meaning of this sentence is_________
- A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts. A: market penetration B: forward integration C: market development D: product development
- 营销目标() A: brand<br/>loyalty B: brand<br/>value C: buying<br/>habit D: buying<br/>motivation E: consumer<br/>survey F: customer<br/>service G: distribution<br/>channel H: market<br/>potential I: market<br/>research J: market<br/>share K: market<br/>size L: marketing<br/>goal M: marketing<br/>plan N: product<br/>image O: reference<br/>price P: sales<br/>analysis Q: sales<br/>promotion
- An organisation should compare its sales from a product or service in a specified market to the sales earned by the entity with the largest market share， not the total sales in the market as a whole.（ ）
- Which of the following methods of market research is not an example of "primary research"? ( ) A: Questionnaires B: A company’s own sales statistics and records C: Test marketing D: Consumer panels
内容
- 0
Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- 1
In a business plan, which part should include the introduction of product performance, quality, type, competitive advantage, etc., as well as product prospect analysis, brand, and patent content. A: Industry analysis B: Operation plan C: Products and services D: Market analysis
- 2
As a result of product differentiation, a firm in a monopolistically competitive market:
- 3
Market research is used to_______. A: describe existing market conditions B: explain certain market behavio C: predict how consumers might respond to new products D: predict changes in marketing mixes
- 4
4.7 What conditions are needed in order to judge whether a market is an effective market? ( ) A: The market can generate positive cash flows. B: The market has customers with the same needs. C: Products and services from scientific research meet customers' needs. D: Customers can refer to each other in the market.