The accurate statement about internet marketing and traditional marketing is ( )。 A: Network marketing is still a kind of unrealized marketing method for the time being B: Network marketing can not impact on traditional marketing C: Internet marketing will eventually be combined with traditional marketing D: Internet marketing will completely replace all traditional marketing methods

Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.

marketing researchers and marketing managers

Marketing plan is a written document that acts as a(n) _________ of marketing objectives for the marketing manager.

Marketing planning involves designing activities relating to marketing __________ and the changing marketing environment.

Which of the following marketing management concepts is most likely to lead to marketing myopia? A: customer-driven marketing concept B: customer-driving marketing concept C: product concept D: marketing concept

Marketing mix represents the methods by which marketing managers seek to meet marketing objectives.

The traditional concepts of "marketing mix" and "4P" may not be sufficient to describe modern marketing solutions. ( ) is to match and harmonize marketing activities to maximize their respective and integrated effects. A: Mass customization B: Global marketing C: Relationship marketing D: Integrated marketing

Market targeting can’t be carried out at ( ）level. A: Mass Marketing B: Segmented Marketing C: Macro Marketing D: Micro Marketing

“国际市场营销”的英文表述为 A: Export Marketing B: Globe Marketing Strategies C: International Marketing D: Advanced Marketing