Regarding product life cycles, a good marketing manager knows that:
A: A) once a market goes into sales decline, oligopoly conditions set in.
B: B) entirely different target markets may be involved at different stages of the product life cycle.
C: C) industry profits are increasing well after sales start to decline.
D: D) a product that doesn't get beyond the introduction stage is still likely to be very profitable.
E: E) All of the above are true.
A: A) once a market goes into sales decline, oligopoly conditions set in.
B: B) entirely different target markets may be involved at different stages of the product life cycle.
C: C) industry profits are increasing well after sales start to decline.
D: D) a product that doesn't get beyond the introduction stage is still likely to be very profitable.
E: E) All of the above are true.
举一反三
- Every product has a life cycle. What are stages of the cycle? A: growth B: introduction C: maturity D: decline
- Every product has a life cycle. The four life cycle stages are: introduction, _______, maturity and decline. A: prodution B: development C: modification D: growth
- In the introduction phase of product life cycle, company may have _____ sales volume.
- All products go through product life cycle of introduction, growth, maturity and decline.
- Four stages of product life cycle: Market _______ Market _______ Market _______ Market _______