Adjusting the marketing mix for a product may allow an organisation to reposition it in the minds of consumers.
举一反三
- You’ve developed a product for consumers and priced it at a level they are willing to pay. You’ve established the stores where consumers can purchase your product and launched an advertising campaign to let consumers know about the product. Collectively, these four elements are known as the: A: Marketing mix B: Product mix C: .Marketing concept D: Value proposition
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
- In the marketing mix, _______is about the product's features.
- A customer focused organisation may not have a marketing department.
- The 7Ps of marketing mix is mainly applicable to product marketing.