• 2021-04-14
    Product mix are including .
  • Product Width --- Product Length --- Product depth --- Product consistency

    内容

    • 0

      A product's marketing _________ is the combination of the 4 Ps: product, price, place and promotion. A: segment B: share C: strategy D: mix

    • 1

      Setting the competitive positioning for the product and creating a detailed marketing mix is called target marketing.

    • 2

      Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing

    • 3

      Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing

    • 4

      Which one is not the element of marketing mix? A: Product B: Place C: Promotion D: Planning