举一反三
- The difference between the product line and the product mix is the product mix is the combination of all the product lines. (<br/>)
- The width of the product mix is equal to the number of product lines within a company.
- In the marketing mix, _______is about the product's features.
- The 7Ps of marketing mix is mainly applicable to product marketing.
- Adjusting the marketing mix for a product may allow an organisation to reposition it in the minds of consumers.
内容
- 0
A product's marketing _________ is the combination of the 4 Ps: product, price, place and promotion. A: segment B: share C: strategy D: mix
- 1
Setting the competitive positioning for the product and creating a detailed marketing mix is called target marketing.
- 2
Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing
- 3
Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- 4
Which one is not the element of marketing mix? A: Product B: Place C: Promotion D: Planning