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  • 2022-06-04
    Which of the following is value-added?
    A: Designs that meet customer specifications.
    B: Delayed distribution to customer.
    C: Deceptive or misleading marketing.
    D: After-sales customer help that is not valued by customers.
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    • Which of the following is non-value-added? A: Timely distribution and easy access to customer. B: Clear and truthful marketing. C: Competent and timely after-sales customer help. D: Supplier deliveries that are poor quality or not timely, causing delays in production.
    • Which of the following is not an example of a primary activity?() A: Logistics B: Marketing and sales C: Customer service D: Production
    • The costs of _______ are much lower than the costs of recruiting new customers. A: customer satisfaction B: customer loyalty C: customer value D: customer retention
    • A business can do the following in a customer community except ______. ( ) A: asking for feedback B: marketing products C: addressing customer complaints D: collecting customers’ private information
    • Customer equity refers to the total combined customer lifetime value of all of the company's current and potential customers.

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      specifications. deceptive added delayed distribution specifications after-sales sales value-added that not of by after customers value customer. which or marketing. is the misleading marketing help meet valued following customers. designs to customer

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