1. Marketing communications can influence a consumer’s level of self-esteem. Exposure to advertisements can trigger a process of social comparison, in which a person tries to evaluate his or her self by comparing it to the people shown in advertising images. （ ）A consumer’s level of self-esteem is the effect of a process of social comparison.
举一反三
- 中国大学MOOC: Abraham Maslow’s Hierarchy of Human Needs are: Level 1 Physical Needs, Level 2 Safety Needs, Level 3 Esteem Needs , Level 4 Social Needs and Level 5 Self-Realization Needs.
- From lower level to higher level, Maslow's hierarchy of needs are physiological needs, safety needs, esteem needs, social belonging needs and self-actualization needs respectively.
- According to Maslow's Hierarchy of Needs, for individuals at the level of esteem needs, their characteristics of values are: A: salary and treatment B: interpersonal relationship C: reputation and social status D: social significance
- At the top of Maslow's hierarchy of needs (shown as a pyramid in the text) are ____ needs. A: esteem B: self-actualization C: social D: safety
- Culture and social are all examples of which broad influence on consumer behaviour?