B2B markets tend to be
A: dominated by marketing intermediaries.
B: geographically concentrated.
C: characterized by the presence of a large number of small buyers.
D: more emotional than consumer markets.
A: dominated by marketing intermediaries.
B: geographically concentrated.
C: characterized by the presence of a large number of small buyers.
D: more emotional than consumer markets.
举一反三
- The number of buyers in B2B markets is A: roughly the same as the number of buyers in the consumer market. B: much larger than the number in the consumer market. C: relatively small compared to the consumer market. D: controlled by government regulation.
- There is much more emphasis on personal selling in the consumer markets than in the B2B markets.
- In large business markets, a large number of buyers account for most the purchasing
- Markets made up of buyers with diverse needs are said to be target markets.
- Which of the following is true for business marketers? A: They deal with more and larger buyers than consumer marketers. B: They deal with more and smaller buyers than consumer marketers. C: They deal with fewer and larger buyers than consumer marketers. D: They deal with fewer and smaller buyers than consumer marketers.