“To plug a product” means to _____________. A: to produce a product B: to promote a product C: to pull a product D: to develop a product

What will determine that people will continue to use the product A: The product’s own worth. B: The product’s design. C: The product’s advertising. D: The product’s price.

The development of a product starts by defining the benefits it offers to consumers. These benefits are commonly presented and delivered by _____ . A: product attributes B: product packaging C: product naming D: product labelling

Which type of document below does not belong to the classification of product A: Publishing product specification B: Industrial product specification C: Agricultural product specification D: Financial product specification

Which type of document below does not belong to the classification of product specification? A: Industrial product specification B: Agricultural product specification C: Publishing product specification D: Financial product specification

________ means marketing a product in a foreign market without making any changes to the product. A: Product adaptation B: Product invention C: Communication adaptation D: Straight product extension E: Product augmentation

What are the purpose of product promotion ( )? A: To increase sales of products B: To differentiate the product from the competitor’s product C: To stimulate demand for a product D: To provide information about the features and uses of the product

The difference between the product line and the product mix is the product mix is the combination of all the product lines. (<br/>)

That is the existing product range. “product range” means product portfolio.

Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing