举一反三
- Good marketing managers know that: A: marketing strategies can't influence consumer "wants." B: marketers can't create internal drives in consumers. C: it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do. D: All of the above are true.
- Marketing information systems are developed from internal company records, marketing intelligence, and marketing research
- ________ is the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing the company。（ ） A: Marketing communications B: Internal marketing C: Marketing research D: Market segmentation E: Marketing planning
- Digital marketing is the most important marketing instrument in today's world.
- 4C in marketing refer to consumers, costs, convenience and ______ .
内容
- 0
Marketing and sales both employ the pull strategy to attract consumers.
- 1
When the information gained by marketing research will improve the quality of the marketing decision, we don’t consider the expenditure. A: True B: False
- 2
The accurate statement about internet marketing and traditional marketing is ( )。 A: Network marketing is still a kind of unrealized marketing method for the time being B: Network marketing can not impact on traditional marketing C: Internet marketing will eventually be combined with traditional marketing D: Internet marketing will completely replace all traditional marketing methods
- 3
Adjusting the marketing mix for a product may allow an organisation to reposition it in the minds of consumers.
- 4
Internal information is almost always sufficient for making marketing decisions.