• 2022-05-31
    Which of the following marketing management concepts is most likely to lead to marketing myopia?
    A: customer-driven marketing concept
    B: customer-driving marketing concept
    C: product concept
    D: marketing concept
  • C

    内容

    • 0

      The societal marketing concept seeks to establish a balance between<br/>________.<br/>() A: customer lifetime value and customer equity B: an inside-out perspective and an outside-in perspective C: consumer short-run wants and consumer long-run welfare D: marketing mixes and market offerings

    • 1

      翻译:我们公司始终保持为人的理念、始终保持快速的营销体系,坚持提供优质的售后服务。 A: We always keep the concept for people,insisit on fast marketing system and provide good after-sale service. B: We always keep the concept for people, the quick marketing system and good after-sale service. C: Keeping the concept for people, quick marketing system and good after-sale service. D: We aim at the concept for people, quick marketing system and good after-sale service.

    • 2

      相应的,题目1中出现的产品通常奉行() A: 生产观念production<br/>concept B: 产品观念product<br/>concept C: 销售观念selling<br/>concept D: 营销观念marketing<br/>concept

    • 3

      To effectively implement the marketing concept, the marketing department in an organisation needs to work with _________. A: all departments B: the production department C: the sales department D: the accounting department

    • 4

      Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products