Most
companies have moved from target
marketing and towards niche
marketing.
A: TRUE
B: FALSE
companies have moved from target
marketing and towards niche
marketing.
A: TRUE
B: FALSE
举一反三
- The<br/>risk of concentrated marketing is higher than that of differentiated<br/>marketing. A: TRUE B: FALSE
- The<br/>service marketing is less complicated than the product marketing. A: TRUE B: FALSE
- Companies today are moving away from target marketing and toward mass marketing.
- The<br/>ultimate level of segmentation leads to "segments of one,"<br/>"customized marketing," or "one-to-one marketing."<br/>( )
- Companies that operate large marketing departments, conduct expensive marketing<br/>research, spell out elaborate competitive strategies, and spend huge sums on advertising are<br/>using ________ marketing strategies. A: informal B: formulated C: entrepreneurial D: intrepreneurial