Marketing plan is a written document that acts as a(n) _________ of marketing objectives for the marketing manager.
guidebook
举一反三
- Marketing plan is a written document that acts as a(n) _________ of marketing objectives for the marketing manager. A: A. summary B: B. introduction C: C. guidebook D: D. reflection
- Manager of the Marketing Department: establishing marketing strategies to meet organizational objectives; overseeing all marketing, advertising and promotional activities;__________（评估）customer research, market conditions, competitor data.
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- The manager will make a __________ on the marketing strategies.
内容
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_____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product. A: STP B: Segmentation C: Targeting D: Marketing mix
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Jim was promoted to the manager of marketing department.
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The key ________ requires a level of sophistication in marketing and financial analysis not normally found in the sales force. A: accounting manager B: account manager C: marketing manager D: client manager
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The first step to design a marketing plan is ( ).
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中国大学MOOC: _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product.