Customers' lifetime value refers to the total revenue that each customer may bring to a company in the future, including customers'?
A: historical value
B: current value
C: potential value
D: surplus value
A: historical value
B: current value
C: potential value
D: surplus value
举一反三
- Customer equity refers to the total combined customer lifetime value of all of the company's current and potential customers.
- The goal of marketing is to create value for customers in order to __________ value (in monetary terms) from customers in return.
- The new value created by labor commodity in the production process is（ ） A: The labor value B: The sum of surplus value and labor force value. C: Commodity value D: Surplus value
- Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.
- What is the essence of strategy in Dell A: Bring value through a unique and top-class supply chain. B: Bring value through close relationship with customers and great support. C: Direct communication.