举一反三
- The goal of marketing is to create value for customers in order to __________ value (in monetary terms) from customers in return.
- What are the aims of marketing departments? ( ) A: Build customer relationships B: Increase sales C: Maintain computer and network system D: Create value
- Customers' lifetime value refers to the total revenue that each customer may bring to a company in the future, including customers'? A: historical value B: current value C: potential value D: surplus value
- Because of extensive price competition and subsequent low-margin customers, Richard Wong is sure that the best type of relationships with his customers would most likely be ________. A: full partnerships B: asic relationships C: elationship marketing D: key customer marketing
- The more value customers place on a firm's products, the higher the price the firm can charge for those products. A: 正确 B: 错误
内容
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Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs. A: brand B: value proposition C: deal D: marketing plan E: demand
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SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______. A: brand loyalty B: customer equity C: customer-perceived value D: customer lifetime value E: a societal marketing campaigns
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What is the value of innovation? （ ） A: Sustain loyal customers B: Gaining competitive advantage C: Growth and success D: Enhance brand value
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Which one is not mentioned in Apple’s Value? A: Empathy for Customers/Users B: Positive Social Contribution C: Innovation/Vision D: Simple
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In appraisals, depreciation can be defined as:( ) A: A deduction from value B: Actual loss in value compared to current cost as new C: Diminished utility D: Either (Actual loss in value compared to current cost as new) or (Diminished utility)