The goal of marketing is to create value for customers in order to __________ value (in monetary terms) from customers in return.
举一反三
- Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.
- Customers' lifetime value refers to the total revenue that each customer may bring to a company in the future, including customers'? A: historical value B: current value C: potential value D: surplus value
- SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______. A: brand loyalty B: customer equity C: customer-perceived value D: customer lifetime value E: a societal marketing campaigns
- Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs. A: brand B: value proposition C: deal D: marketing plan E: demand
- What is the value of innovation? （ ） A: Sustain loyal customers B: Gaining competitive advantage C: Growth and success D: Enhance brand value