marketing researchers and marketing managers
举一反三
- Marketing mix represents the methods by which marketing managers seek to meet marketing objectives.
- With the recent explosion of information technologies, ________. A: most marketing managers are overloaded with data and often overwhelmed by it B: most marketing managers are concerned solely about the duplication of content C: companies have ceased to feel the need for marketing information systems D: companies have ceased to maintain internal databases E: it has become more difficult and expensive to obtain primary data
- The accurate statement about internet marketing and traditional marketing is ( )。 A: Network marketing is still a kind of unrealized marketing method for the time being B: Network marketing can not impact on traditional marketing C: Internet marketing will eventually be combined with traditional marketing D: Internet marketing will completely replace all traditional marketing methods
- Good marketing managers know that: A: marketing strategies can't influence consumer "wants." B: marketers can't create internal drives in consumers. C: it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do. D: All of the above are true.
- Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.